# MacrosFirst Press Kit

![](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/042dea9f-9727-4b59-8463-6981bef1857e/ebe6d2d6-4500-4668-9e2c-9805f30ce1dc/dual%20hero%20-%20header.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=ebe97b749c7ec184d4e32299cafa5d491c1ec93c8334116446d99198791103d2&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject "full-width =832x")


 ![](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/5ee7507a-5093-4ce0-917e-669b8aa630d8/b04b3be5-a0d1-4719-8526-394ee8bf8a14/MF%20Horizontal%20Logo%20-%20Blue%20Transparent_150ppi.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=a52284064c3519365c09518b2a19f07230a1555a68255245d0b546890d8ab49d&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject " =400x122")



| App Store Link | [App Store](https://apps.apple.com/us/app/macrosfirst-macro-tracker/id1253012487) |
|----------------|-----------|
| Google Play Link | [Google Play](https://play.google.com/store/apps/details?id=com.ha.prepsmart&hl=en_US&gl=US) |
| Contact        | Jacob Bockelmann, Founder & CEO, [jacob@macrosfirst.com](mailto:charly@macrosfirst.com) |
| Compatibility  | iOS and Android |
| Price          | Free with the option to upgrade to Premium with a paid subscription |
| Instagram      | <https://www.instagram.com/macrosfirst/> |
| Reddit         | <https://www.reddit.com/r/macrosfirst/> |
| Facebook       | <https://www.facebook.com/groups/1415405465271337> |
| YouTube        | [Tutorial videos](https://www.youtube.com/playlist?list=PLdK33L7fyeXk-IlzaITJA5uhQWeSqo1oR) |


## Our Mission

Our mission is to empower those looking to improve their health, fitness, and lives through nutrition. We aim to support macro-based diet users with data analysis and tools to simplify their food-logging experience.

### Core Values

* ***Healthy Living For All***  
  Health and wellness should be inclusive of anyone looking to improve their lives
* ***Sustainable Habits and Goals***  
  Aiding users in reaching their goals and sustaining them
* ***Self-Empowerment***  
  Give users tools to build confidence and motivate themselves toward change
* ***Data-Driven***  
  Use data to drive continuous improvement and higher value to our customers


## What Sets Us Apart

Our goal is to provide a macro-tracking tool that is both intuitive and powerful. MacrosFirst is designed to offer any macro-based diet user an interface and tools that make meal logging quick, easy, and accurate. We love connecting with our users and coaches to hear and collaborate on ideas for improving our features. The free version of the app stands out among all other macro-tracking apps, whether free or paid, because of its comprehensive feature list. And with our premium version, our feature set is unmatched.


## Features

| **Features** | **Availability** |
|----------|--------------|
| Log foods | Free         |
| Log foods in advance | Free         |
| Expansive food database | Free         |
| Barcode scanner | Free         |
| Nutrition label scanner | Free         |
| Custom daily macro goals (to the gram) | Free         |
| Custom daily macro goals (unlimited) | ==Premium==  |
| Custom meal macro goals (to the gram) | Free         |
| Macro totals by meal | Free         |
| Track body weight & trend analysis | Free         |
| Integrations | Free         |
| Unlimited daily meal numbers | Free         |
| Share foods, meals, & recipes | Free         |
| Convert alcohol to carb & fat macros | Free         |
| Analyze nutrition over time (averages) | ==Premium==  |
| Meal time | Free         |
| Net carbs | ==Premium==  |
| Track water | ==Premium==  |
| Export CSV reports | ==Premium==  |
| Add additional meals | ==Premium==  |
| Day & meal notes | ==Premium==  |
| Analyze any metric over time / create goals for any metric | ==Premium==  |
| Daily nutrition detail (micros) | ==Premium==  |


## Pricing

* MacrosFirst is a free app.
* Premium subscriptions are available at $11.99 per month or $79.99 per year


## Promotional Graphics


 ![](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/042dea9f-9727-4b59-8463-6981bef1857e/768ce4c2-4c17-4b38-a781-8e533ce155ad/dual%20hero.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=417c3839794738b8bebf454ec7b632428295b342779305f516479da6561a2385&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)

 ![Intuitive interface to view and track macros](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/042dea9f-9727-4b59-8463-6981bef1857e/3822b464-4686-4ff0-b261-e2ac7bb67be0/summary.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=4d4beb5148e8c919eff2ec5e5c7eccb26837dbdec68e7de6f90f3025513dfc60&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)

 ![Customize your macro goals to the gram for different days](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/042dea9f-9727-4b59-8463-6981bef1857e/34662118-d364-4b81-a5df-8d62ab3705aa/custom%20macros.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=bb324e522165d65e68f2e3cdbc68fa3773341201a78a6542372dafee13732fdd&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)

 ![Customize as many meals as you want with macro goals and meal names](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/042dea9f-9727-4b59-8463-6981bef1857e/25e772cc-ff69-4ab9-a3cf-905aaff8ef81/meal%20macros.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=b38e4d15e91cd6b35bfe024518eb4f98eecf7aa2e13055e56313b245c08b43b9&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)

 ![Auto-calculate your portion size based on any macro goal](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/042dea9f-9727-4b59-8463-6981bef1857e/ef774945-36cb-493d-8f98-f8bff85ea3d5/auto-adjust.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=52ed37e50daf277b360dba2ace7d72c595c8d0b5adbf05d6af60f3f98fc4a7e2&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)

 ![Convert alcohol to any ratio of carbs and fats](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/042dea9f-9727-4b59-8463-6981bef1857e/f9e55e4b-63c6-49c3-b8fd-39dcc0e3a848/alcohol.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=48165ae8f25775af0efcc4223ac25c64f28b798da6f746e429178ec3b0b896a8&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject " =2000x")

 ![Instantly scans and reads nutrition labels — no more manual entries](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/042dea9f-9727-4b59-8463-6981bef1857e/c78f67e9-e366-4807-add0-ab0ff31e0321/label.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=77f05b2223029910c459b1665b298ba0f9dedf937b74b6df55c16792b4654bbe&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)

 ![Barcode scanner - free to use](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/042dea9f-9727-4b59-8463-6981bef1857e/3a202e4c-81ba-434f-b62c-e1d7740ca312/barcode.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=340abc987d32aab7fcb8a489c8a0b53c96c2770986da27a5c3379ffeb4c004ba&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject)

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 ![](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/042dea9f-9727-4b59-8463-6981bef1857e/9be100d5-2860-4e0a-9365-308245754fcf/label%20scanner.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=ec19d3b41483420f69fefb0c6f1565fb7c7be0f9387b6dc0614b67c7227e86df&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject "left-50 =250x502")














































## Video Tutorials

[YouTube Playlist](https://youtube.com/playlist?list=PLdK33L7fyeXk-IlzaITJA5uhQWeSqo1oR)


## Logos & Icons


 ![Primary Logo](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/5ee7507a-5093-4ce0-917e-669b8aa630d8/3db56527-c066-4011-af92-bc9a93a68bcd/MF%20Horizontal%20Logo%20-%20Blue%20Transparent_150ppi.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=31e8ced321edafe911cd15f90e938e24c72b0cc1733ef4124a56f1372bd32cdc&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject " =749x260.5")



 ![White submark logo with transparent background (right-click above to download)](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/5ee7507a-5093-4ce0-917e-669b8aa630d8/623e3dea-3ae9-40a5-bbf1-e95b2f82dd11/MF%20Horizontal%20Logo%20-%20White%20Transparent_300ppi.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=98433095751d6654484dac5baf3fc7e577bcef06d90187b5bca7a683f09eee80&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject " =749x178")


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 ![App Store Icon](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/5ee7507a-5093-4ce0-917e-669b8aa630d8/67a42add-4015-4d70-8087-6fd61019dfd3/appstore.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=7b209f8e94551118e7e7e17b5520c98019164ad74a1c83f39e70923189f74d92&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject "left-50 =166x1024")

 ![Submark](https://outline-production-attachments.s3-accelerate.amazonaws.com/uploads/5ee7507a-5093-4ce0-917e-669b8aa630d8/7eab07e6-2738-432e-978f-bed3f146d0c9/MF%20Submark%20-%20Blue%20Transparent_150ppi.png?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=AKIA4EOUDTOVUICLPZ4P%2F20261021%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Date=20261021T051500Z&X-Amz-Expires=86400&X-Amz-Signature=42a288a8e66310e447f5b18114142b9542c5d150dad5e9c116a7e0509e7c5e16&X-Amz-SignedHeaders=host&x-amz-checksum-mode=ENABLED&x-id=GetObject "left-50 =83x92")







## Media Coverage

* <https://www.fithealthymomma.com/macrosfirst-app-review/>
* <https://www.workingagainstgravity.com/articles/macrosfirst-new-food-tracking-app>
* <https://appedus.com/macrosfirst-app-review-app-reviews-by-appedus/>
* <https://www.popsugar.com/fitness/photo-gallery/48791206/image/48791210/MacrosFirst?fullsite=1>